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Kalani | Kalani.Amsterdam | Kalani Original . Mother Pattern

The Kalani Mother Pattern is an officially registered design under BOIP model number 89519-01

Copyright © 2014–present Reza Kalani / Kalani® Amsterdam. All rights reserved.     

THE KALANI MOTHER PATTERN

Our Mother Pattern. Our Brand Foundation.

KALANI Original

Behind every Kalani® design lies a deeper structure.


A pattern of light. A form of meaning.


This is the Kalani Diamond – our original Mother Pattern, designed not as decoration, but as a symbol of clarity, unity, and cultural memory.

 

More than a background, this timeless geometrical grid is the symbolic foundation of the Kalani brand.
Inspired by Persian sacred geometry, it reflects light, balance, and cultural elegance — quietly present in every Kalani creation.
Designed in Amsterdam. 

                                                                   

 Designed By Reza Kalani

WHAT IS THE MOTHER PATTERN?

ORIGINAL DESIGN

Kalani® Amsterdam – Visual identity pattern by Reza Kalani, created in 2014 and officially registered.
KALANI Original

The Kalani Mother Pattern is a repeating system of geometrical diamond units, inspired by Persian architecture, sacred geometry, and the emotional journey of cultural migration. It’s the grid that connects all Kalani® elements—physically and conceptually.

                                                                   

Kalani® Amsterdam – Eslimi Design Scarf and Kalani original Scarf from the Exclusive Collection, featuring Persian-inspired geometry and storytelling.
Kalani® Amsterdam – Exclusive Collection visual: logo and monogram identity system
Kalani® Amsterdam – Diamond Design Scarf with Amsterdam coat of arms and Diamond Scarf featuring Kalani Mother Pattern geometry.

WHY IT WAS CREATED?

THE KALANI MOTHER PATTERN

To give structure to the invisible. To carry the identity of the Kalani brand across every design, package, product, and digital trace—without saying a word.

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KALANI ON INSTAGRAM

WHAT IT SYMBOLIZES?

THE KALANI MOTHER PATTERN

Light: like a star shining through culture.

 Designed By Reza Kalani

Merging Light, Identity & Culture

Visual Concept since 2014

Structure: like a map across generations.
Kalani® Amsterdam – Visual Identity Map: Brand System, Monogram, Master Pattern & City Integration
Kalani® Amsterdam – Diamond System, Master Pattern & Scarf Frame Structures
Memory: like a timeless symbol rooted in heritage.
Model wearing Kalani® silk scarf with Master Pattern – symbolizing memory, elegance, and heritage
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